Let me start by saying to all of you, as I write this on Thanksgiving morning while my husband sleeps in & I’m feeling particularly happy & grateful:thank you for following along and being part of this journey with me. I love & appreciate all of you!

Rebranding for yourself is so tough, especially for designers. Why?!

You’d think, because we have the capability, the software, the hardware, the knowhow, –and yet? It’s still so damn hard.

But why is it so hard for us? Why did I make the decision to change my branding or my brand colors (so many times)? Let’s investigate.

You probably have a vague idea of what type of design services you need, and maybe you even know who you want to work with. But maybe you have no idea how much (if any) work you’ll need to put in or how much it’d cost to hire the help.

That goes for pretty much anything in the service industry, right? But there’s Angie’s List & HomeAdvisor for those kinds of professionals. So where do you go to find out more about design services? (Please don’t say Fiverr or Upwork. 😄)

That being the case, whether you have/haven’t worked with a graphic designer before, I’d be willing to bet you’re not sure what to expect, especially in a remote work or freelance situation.

It can be scary to hand over your trust & money to a stranger you’ve never met in person & don’t know. Right? I totally get that!

Because I know that there are a lot of you out there who have no idea what to expect, I’m gonna share my process since basically it’s industry standard.