Samantha Turner Photography

PROJECT CASE STUDY

WEBSITE REDESIGN + BRAND REFRESH ✦ v7.1 FLUID ENGINE

Website & Branding Refresh

Sam has been photographing families since 2010, and boudoir since 2014. Ten years later, with a successful studio, a team, and fabulous clients, she was ready to upgrade her brand & website to finally represent her business the way she wanted to be seen.

Boudoir is so precious to her because she loves helping women feel better about themselves, inside and out. We all struggle with self-image, and she wants to help women overcome as much of that as possible.

In order to reach more women & resonate with them in a different way, forming an immediate bond seemed like wishful thinking, –until she found me!

In just 3 weeks,

We were able to update & refresh her branding, then build a custom Squarespace website from the ground up, migrating all of her important content from WordPress.

Samantha

Featured

Brand Refresh, Website

★★★★★

Where do I start? I have been updating & designing my website by myself since the dawn of time. While I had a logo, there was no brand. Consistent fonts, colors, etc. HAAAA!

I am so thankful I found Launch the Damn Thing®! Not only do I have a KILLA brand, fonts, & colors - THAT WEBSITE IS EVERYTHING!

If you were to ask me if it was worth the financial investment, I would say that I can not put a price tag on the final product. You went above and beyond! The additional factors you’ve added SURPASSED my expectations!

Being a boudoir photographer, I do my best to showcase all bodies. I want everyone to be represented. Thanks to Katelyn, my brand + website are ME ––my business is FINALLY represented. 😭

Brand Refresh, Website

her experience

modernized branding,
1 main logo + alternate logos & browser icon (favicon)
scrolling animations,
basic SEO applied to all images, pages, & alt text,
URL redirects to prevent broken links from old website,
multiple galleries & asset organization,

Sales Strategy Meets Personality

organized blog with categories, sorting & search
sales pages for services
videos collection page,
migrated 10+ blog posts,
migrated 5 pages from WordPress website
and Canva templates for all new or redesigned graphics for future edits

INCLUDED EXTRAS

Media Kit template for networking or guest opportunities
Detailed Thank You page specifically for new inquiries
New blog template & checklist
New events template & checklist
FloDesk integration
custom branded email signature design
Termageddon installation for website policies
customized Termageddon policy design & privacy settings button
Canva-sourced graphics & videos, the templates shared
individual SEO scans of main pages with SEOSpace
sitewide SEO audit & fixes with SEOSpace

more from Samantha

❶ What are your favorite parts of the new website & branding?

Oooo girl! My favorite part was when I no longer had to do the work! 😜 But actually, you took over & went above and beyond!

❷ Her Special Request:

OKAY BUT! If anyone else from North Dakota finds you and wants a full overhaul: your answer has to be “FAWK NO,” or “hell no,” or “no.” You can choose! 😉

❸ How do you think this updated look will impact your business?

I have been ‘that bish,’ but now – EVERYONE WILL KNOW IT TOO!

❹ Did we successfully accomplish your design goals?

Yes. Immediately, yes!
The past month has been.. EXHAUSTING. From life happening, branding, full website overhaul –a bish tired! There were a few times I almost cried, BUT not once did I think “this isn’t worth it.” And the additional factors you’ve added SURPASS my expectations! 😭😭😭😭😭