Meet Katelyn Dekle — a coffee-fueled, no‑nonsense Squarespace web designer and systems educator who’s been in the game since 2006.

After years of juggling in-house roles & freelance gigs, then starting a design side-hustle in 2015, —and wrestling with DIY burnout and a duct-taped toolset—she started Launch the Damn Thing® in 2020, helping solo business owners and self-taught designers clean up their systems, streamline their websites, and show up online with personality and professionalism ever since!

Katelyn’s signature “start messy, refine later” approach cuts through overthinking and perfectionism, empowering creatives worldwide to actually launch their dreams. When she’s not building bold custom sites or teaching systems & processes, you’ll find her sipping coffee, swearing at her task list, and dishing out the kind of real-talk she wishes someone had given her at the start.

Meet Katelyn Dekle — Squarespace Web Designer, Educator, and Creator of “Launch the Damn Thing®”

Katelyn Dekle is a no-nonsense, coffee-powered, Squarespace web designer and systems educator known for her bold design work, brutally helpful resources, and slightly rebellious brand energy. She’s been a professional graphic designer since 2006 and spent years working in-house and freelancing before eventually launching her own design studio.

What started as a hot mess of duct-taped tools and DIY burnout turned into Launch the Damn Thing®, a thriving business where Katelyn now helps solo business owners and self-taught web designers clean up their systems, simplify their websites, and confidently show up online with personality and professionalism.

She’s best known for her custom Squarespace builds, streamlined client systems, and signature “start messy” / anti-perfectionistic approach that’s helped creatives around the world finally stop overthinking and just launch the damn thing.

When she’s not designing websites or teaching designers how to build a business that doesn’t burn them out, you can find her sipping coffee, swearing at her task list, and giving the internet the kind of real-talk she wishes she’d had when she started.

Who I Help

I work with scrappy, self-taught web designers—mostly women in their first 1–2 years of business—who are still finding their footing and mostly earning under $50K/year from design work. Most are juggling Squarespace or Showit builds while piecing together systems they were never formally taught. They're not looking for theory—they want real-world tools, clarity, and confidence so they can finally work like the pros they are.

Who I Design For

I work with small-but-mighty service providers—mostly solo business owners or tiny teams—who are 1–5 years into business after leaving a previous career. They often already have a website… they just kinda hate it. My clients want a site that actually reflects who they are, feels easy to manage, and helps them look as legit as they actually are. Most are based in the U.S., but I’ve worked with folks around the world.