I'm a laid-back, laugh-happy, coffee-drinking bibliophile who happens to be really good at making websites that don't suck the personality right out of my clients. I've been designing professionally since 2006, and I've learned a thing or two about what works (and what definitely doesn't).
Here's the thing:
I believe your business should feel like YOU—not a sanitized, ‘corporate’ version that you think you're supposed to be.
I work with service-based business owners who want websites that convert without losing their personality, and I teach web designers how to build sustainable businesses without burning out or losing their minds in the process.
Whether you're here because you need a website that finally represents the badass business you've built, or you're a designer looking for systems that actually work in the real world—I’m ya girl and I’m thrilled you’re here!
How I went from burned out employee to building a business I actually love!
Basically, 9-5's never truly worked with my creative brain. I excelled where I could and made it work, but it never felt like the right fit. Square peg. Round hole.
I knew I could DO more. Be more.
But not by building someone else's dream and doing things the way they wanted them done. So I started freelancing, mostly for extra cash, because we were broke and living paycheck to paycheck.
For years, I tried to be the "professional" version of myself online. You know the type: a buttoned-up image, using corporate-speak with words like “utilize”, and not representative of myself at all. Honestly, it felt like shit; I was holding back my real personality, and turns out my audience could feel it too.
Then I stumbled into an accidental rebrand when creating a second business built to work WITH my personality, not against it, and that changed everything. I realized I didn't have to choose between being professional AND being myself. I could be both—sarcastic, helpful, real, and excellent at what I do.
That's when Launch the Damn Thing® was born.
Now I get to be 100% my nerdy, witty, dryly sarcastic but friendly self—no apologies necessary. Oh, and I curse sometimes because that's real life, and I'm not going to pretend it isn't. 😆
What I do
For Business Owners
Custom Squarespace web design that feels like you
I design personality-packed websites for service-based business owners who are tired of looking generic online. Using 18+ years of design experience, I create sites that convert visitors into clients while keeping your authentic voice front and center.
What makes my approach different:
Strategic design with business goals in mind (not just pretty pictures)
Built in Squarespace so you can maintain it yourself
2-3 week turnaround (no 6-month projects here)
Training so you feel confident making updates
Copy guidance so your site actually sounds like you
For Web Designers
Systems and education that help you build a sustainable business
I teach web designers how to streamline their client process, price confidently, and create systems that scale—without burning out or losing their personality in the process.
What I offer:
Client portal systems that actually get you good content
Templates and resources that save hours of setup time
Community support with designers who get the struggle
Real-world business advice from someone who's been there